New build incentives, deposit assistance, and reduced rate programs from UK housebuilders.
Reviewed and signed off by Patricia Ogunfeibo
Solicitor and Chartered Tax Adviser, both non-practising. UK property since 1986.
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Checked against lender and industry sources. Sources are listed at the end of this guide.
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Major UK housebuilders offer a range of incentive schemes designed to make new build properties more accessible. These are not government schemes but privately funded programs from developers who want to help sell their homes. This guide covers five current programs: Own New Rate Reducer (reduced mortgage rates via developer contributions), Deposit Boost (developer matches your 5% deposit), Bank of Family (developer matches family contributions), Key Worker Deposit Contribution (deposit support for essential workers), and Rezide Equity Loan (5% deposit with a 15% developer equity loan). It also includes reported examples of Rate Reducer rates, how to weigh an incentive against a simple price reduction, and incentives that go beyond the mortgage such as covered service charges or school fees. Each has different eligibility criteria, costs, and trade offs.
Own New is a private property finance company that works with mortgage lenders and more than 60 housebuilders (including Barratt Homes, Bellway, Persimmon, Taylor Wimpey, and Cala) to offer buyers significantly reduced mortgage interest rates during the initial fixed rate period. The developer contributes 3% or 5% of the purchase price to the lender, which uses this contribution to subsidise your mortgage rate for 2 or 5 years.
Key Consideration
The developer contribution goes to the lender, not to you. If the same developer would have offered you 3 to 5% off the purchase price as an alternative incentive, compare whether a lower purchase price (and smaller mortgage) might save you more in the long run than a temporarily reduced interest rate. Your mortgage broker can model both scenarios.
| Feature | Details |
|---|---|
| How it works | The developer contributes 3% or 5% of the purchase price to your mortgage lender via Own New. The lender offsets this against your mortgage interest, reducing your rate for the initial 2 or 5 year fixed period. |
| Rate reduction | Rates vary by deposit size and lender. With a 5% builder incentive and a 40%+ deposit, rates can be as low as 0.50%. With a 25% deposit, rates around 1.14% are possible. With a smaller deposit, rates of around 2.2% to 3.66% are typical. All significantly below standard market rates. |
| Participating lenders | Currently includes Halifax and Virgin Money, with more lenders expected. |
| Participating builders | Over 60 housebuilders across more than 1,000 developments. Includes Barratt Homes, Bellway, Persimmon, Taylor Wimpey, Crest Nicholson, Ashberry, and Gleeson. |
| Minimum deposit | Depends on the lender and product. Some products require as little as 5%, others require 10% or more for the best rates. |
| Eligibility | Open to first-time buyers and existing homeowners. New build properties only. Must use an Own New approved mortgage broker. |
| After the fixed period | Your mortgage reverts to the lender's standard variable rate. You are free to remortgage to a new deal before this happens, as with any mortgage. |
| Cost to you | No additional scheme fee. The developer pays the contribution. Standard mortgage arrangement fees from your lender still apply. |
| Affordability testing | You are stress tested at the full (non subsidised) mortgage rate, ensuring you can afford payments after the reduced rate period ends. |
These are examples of rates reported in the press in August 2026, included to show the scale of the reduction rather than as available offers. Rates change constantly, vary by lender, deposit size and development, and are not a recommendation. Check current products with a qualified mortgage broker.
Illustrative only
These figures were reported in August 2026 and are illustrative. They are not offers, not a quote, and not financial advice. Your own rate will depend on the lender, the plot, your deposit and your circumstances.
| Example | Reported detail |
|---|---|
| e.g. Furness Building Society | Two year fixed Rate Reducer product advertised from around 1.35% on its website. |
| e.g. 10% deposit case | A buyer with a 10% deposit taking a £200,000 mortgage could access around 2.43% on a two year fix, roughly half the comparable market rate. |
| Market comparison | The best two year fixed rate at 80% loan to value was around 4.79% (First Direct, per Moneyfacts) at the time of reporting. |
| Incentive needed | You normally need a 3% or 5% developer incentive on the plot to access the scheme at all. Ask the developer before you reserve. |
| Who can use it | Not limited to first-time buyers. Home movers can use the scheme too. |
| Affordability | You are still assessed at the full, non subsidised rate, so the reduced rate does not increase how much you can borrow. |
A subsidised rate is a genuine trade off, not a free lunch. Broadly, a rate reduction helps if your pressure point is the monthly payment. A price reduction or a cash deposit contribution helps more if your pressure point is finding cash up front, or if you plan to stay for the long term.
Ask a broker to model both
A whole of market broker can model the incentive route against a straight price reduction side by side. Comparing total cost, not just the headline rate, is the only way to see which one actually suits you.
These offers vary by development, by plot and over time. Treat any figure you read as a starting point for a conversation, not a fixed entitlement. Always get the incentive confirmed in writing in your reservation paperwork and passed to your solicitor or conveyancer, and check whether accepting it rules out other incentives on the same plot.
Get it in writing
Verbal promises from a sales adviser are not enforceable. Any incentive you are relying on should appear in the reservation form and be reported to your lender, since some incentives affect the valuation and the mortgage offer.
With the Deposit Boost scheme, Barratt Homes tops up your 5% deposit with a further 5% of the sale price, giving you a 10% deposit in total. A larger deposit means you can access better mortgage rates and reduce your overall borrowing costs.
Best for: Buyers who have saved a 5% deposit and want to access the better mortgage rates that come with a 10% deposit. Available to all eligible purchasers, not just first-time buyers.
| Feature | Details |
|---|---|
| How it works | You save a 5% deposit. Barratt Homes contributes an additional 5% of the sale price at completion, bringing your total deposit to 10%. |
| Maximum contribution | £25,000 (England, Scotland, Wales). £40,000 in London. |
| Eligibility | Available to all homebuyers, including first-time buyers and home movers. Not available for buy-to-let purchases. |
| Availability | Selected plots on Barratt Homes developments only. Check with the sales adviser at your chosen development. |
| Cannot combine with | Other Barratt incentives on the same plot (such as Rezide). Check which offers are available on your chosen home. |
If family or friends are helping you with your deposit, Barratt Homes will match their contribution up to 5% of the purchase price. This is a separate scheme from Deposit Boost and is specifically designed for first-time buyers receiving financial support from family.
Best for: First-time buyers whose parents or family members are gifting money toward a deposit. The matched contribution effectively doubles the family's help (up to the cap).
| Feature | Details |
|---|---|
| How it works | Your family or friends contribute toward your deposit. Barratt Homes matches their contribution, up to 5% of the purchase price. |
| Maximum contribution | £15,000 from Barratt Homes (matching up to 5% of the purchase price). |
| Eligibility | Available to first-time buyers who are receiving financial help from family or friends. |
| Availability | Selected plots on Barratt Homes developments only. |
Barratt Redrow offers a deposit contribution specifically for key workers purchasing a new build home. For every £20,000 of the purchase price, the developer contributes £1,000 toward your deposit, up to a maximum of £25,000. As of August 2025, the scheme has distributed over £63 million to key workers across the UK.
Best for: Any key worker buying a new build home from Barratt Homes, David Wilson Homes, or Redrow. The contribution is particularly significant on higher value properties.
| Feature | Details |
|---|---|
| Contribution formula | £1,000 for every £20,000 of the purchase price. |
| Maximum contribution | £25,000. No upper limit on the property price (as long as you qualify for a mortgage). |
| No income limit | There is no maximum income requirement. You must meet the profession eligibility criteria. |
Barratt Homes offers serving military personnel a 5% deposit contribution toward a new build home, up to a maximum of £15,000. This can be used alongside the government's Forces Help to Buy scheme (gov.uk), which provides an interest free loan of up to 50% of salary (maximum £25,000) to help service personnel buy their first home.
Best for: Serving members of the armed forces looking to buy a new build home, particularly when combined with the Forces Help to Buy government loan.
| Feature | Details |
|---|---|
| Contribution | 5% of the purchase price toward your deposit. |
| Maximum | £15,000. |
| Can combine with | Forces Help to Buy (government interest free loan of up to £25,000). |
| Eligibility | Serving military personnel. Selected Barratt Homes developments. |
The Rezide Equity Loan is a privately funded scheme created by Barratt Redrow and Persimmon, working with real estate asset manager QSix and FCA regulated mortgage lender Ahauz. It is positioned as a private sector replacement for the government's Help to Buy scheme, which closed in March 2023. You put down a 5% deposit, Rezide provides a 15% equity loan, and the remaining 80% is financed through a mortgage from Barclays or TSB.
Best for: Buyers who have a 5% deposit and want to access the better mortgage rates that come with an 80% LTV mortgage, and who can comfortably afford the additional 4% interest on the equity loan alongside their mortgage payments.
Critical Difference from Help to Buy
Unlike the old Help to Buy equity loan (which was interest free for the first 5 years), Rezide charges 4% interest from day one. You will be paying two loans simultaneously: your mortgage and the equity loan interest. Budget for both from the start. The trade off is that with an 80% LTV mortgage (rather than 95%), you should access significantly better mortgage rates, which may offset some of the equity loan interest cost. Your broker can model the total cost comparison.
| Feature | Details |
|---|---|
| Structure | 5% deposit from you + 15% Rezide Equity Loan + 80% mortgage from Barclays or TSB. |
| Equity loan cap | Maximum £100,000 (15% of property value). |
| Interest rate | Fixed at 4% per annum from day one. Interest is payable for the entire duration of the loan. This is not interest free at any point. |
| Loan type | Non amortising second charge loan. You do not make monthly capital repayments on the equity loan itself. |
| Repayment | Due upon sale of the property or the maturity date of your first charge mortgage. You can repay at any time without early repayment charges. |
| Repayment value | Adjusts proportionally with your property's value. If your home rises 10% in value, the repayment amount also rises 10%. If it falls, the amount falls. |
| Eligibility | First-time buyers and home movers. England only. New build homes from Barratt Redrow (Barratt Homes, David Wilson Homes, Redrow) and Persimmon. |
| Lender | Ahauz (FCA regulated). Mortgage through Barclays or TSB. |
| Scheme | Deposit Needed | Who Can Use | Key Benefit | Key Trade Off |
|---|---|---|---|---|
| Own New Rate Reducer | 5% minimum (10%+ for best rates) | FTBs and home movers | Significantly reduced mortgage rate for 2 to 5 years | Rates revert after fixed period. Limited to approved brokers. |
| Deposit Boost | 5% | All buyers (not BTL) | Developer doubles your deposit to 10% | Max £25,000 (£40,000 London). Barratt Homes only. |
| Bank of Family | Varies | First-time buyers | Developer matches family help up to 5% | Max £15,000. Barratt Homes only. |
| Key Worker | Varies | Key workers (see eligible list) | Up to £25,000 deposit contribution | Barratt Redrow brands only. Must be in qualifying profession. |
| Armed Forces | 0% (contribution is the deposit) | Serving military | 5% deposit contribution (up to £15,000) | Barratt Homes only. |
| Rezide Equity Loan | 5% | FTBs and home movers | 80% LTV mortgage with only 5% deposit | 4% interest from day one. Repayment linked to property value. |
Most developer schemes cannot be used together on the same property. For example, you typically cannot combine Deposit Boost with another Barratt incentive on the same plot. However, some combinations may be possible: check with the developer's sales team and your mortgage broker for the specific options available on your chosen home.
Developer schemes are not always the best route. A standard mortgage on a second hand property will give you access to more lenders, potentially better rates, and a wider choice of homes. If you have time to save a larger deposit, or if the Bank of Mum and Dad can help directly, buying without a scheme may be cheaper overall. Always ask your mortgage broker to model the total cost of the scheme route versus the standard route.
Developer schemes are only for first-time buyers.
Several schemes are open to all eligible purchasers. Own New Rate Reducer, Deposit Boost and Rezide Equity Loan all accept home movers as well as first-time buyers. Bank of Family is first-time buyer only.
Developer incentive schemes are too good to be true.
Developers offer these incentives because they help sell new build properties. The terms are legitimate, but always read the fine print. Understand what you are giving up (such as the option to negotiate a price reduction instead) and any ongoing obligations (such as Rezide's 4% interest).
Developer key worker deposit contributions are only for NHS staff.
The Key Worker Deposit Contribution covers a broad range of essential professions including teachers, police, fire service, local authority workers, social workers, prison and probation services, foster carers, RNLI, and military personnel, among others.
The Rezide Equity Loan is interest free like Help to Buy was.
Unlike Help to Buy (which was interest free for the first 5 years), Rezide charges a fixed 4% interest from day one. Budget for these ongoing payments from the start. The loan is also non amortising and adjusts with your property's value.
Own New Rate Reducer saves me money guaranteed.
The reduced rate only lasts for the initial 2 or 5 year fixed period. After that, standard rates apply. If the developer would have offered you a price reduction instead, a lower purchase price and smaller mortgage could save more over the full mortgage term. Always compare both options.
New build properties are always worth more than you pay.
New builds can carry a price premium compared to equivalent older properties. Always get an independent valuation and compare with similar homes in the area before committing, regardless of which scheme you use.
A new build with a headline rate below 2% must be the cheapest home I can buy.
A very low advertised rate on a new build usually comes from a developer incentive paid to the lender for the initial fixed period only. Once that period ends you are back on open market rates, and the new build itself may have cost more than an equivalent older home. Compare total cost over five and ten years, not the headline rate.
Each source is labelled so you can tell a government rule from market practice, and both from our own view. Read our evidence standard.
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