Schemes & Pathways
    Intermediate
    24 min read
    Updated 18 August 2026

    Developer Schemes

    New build incentives, deposit assistance, and reduced rate programs from UK housebuilders.

    Patricia Ogunfeibo, founder of tenant2owner

    Reviewed and signed off by Patricia Ogunfeibo

    Solicitor and Chartered Tax Adviser, both non-practising. UK property since 1986.

    Last reviewed

    Applies to:
    England
    Last reviewed:
    Next review:
    November 2026

    Checked against lender and industry sources. Sources are listed at the end of this guide.

    Scheme and lender rules can change. How we label evidence.

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    Executive Summary

    If you are a developer and would like your scheme listed, please get in touch.

    Major UK housebuilders offer a range of incentive schemes designed to make new build properties more accessible. These are not government schemes but privately funded programs from developers who want to help sell their homes. This guide covers five current programs: Own New Rate Reducer (reduced mortgage rates via developer contributions), Deposit Boost (developer matches your 5% deposit), Bank of Family (developer matches family contributions), Key Worker Deposit Contribution (deposit support for essential workers), and Rezide Equity Loan (5% deposit with a 15% developer equity loan). It also includes reported examples of Rate Reducer rates, how to weigh an incentive against a simple price reduction, and incentives that go beyond the mortgage such as covered service charges or school fees. Each has different eligibility criteria, costs, and trade offs.

    Where this comes from

    Each source is labelled so you can tell a government rule from market practice, and both from our own view. Read our evidence standard.

    Your next steps

    You do not need to read everything. Based on this guide, these are the useful next moves.

    1. 1. Do this now

      Readiness Check

      Around 90 seconds. See how close you are and what to fix first.

    2. 2. Read this next

      Government Schemes

    Not sure where this fits? See it in your Blueprint